Vela brand kit

Logos, badges, imagery and words for presenting Vela.

The wordmark and the mark.

White for dark grounds, black for light ones, lit where Vela is the only light in the frame. SVG for anything that scales, PNG for everything else.

Wordmark, whiteThe default, on dark grounds: headers, decks, partner pages.
Wordmark, blackOn light grounds: documents, print, light pages.
Wordmark, litDark moments where Vela is the only light: a title slide, a launch post.
Mark, whiteWhere the name is already said: avatars, icons, small spaces.
Mark, blackThe mark on light grounds.
Mark, litAvatars and covers on dark grounds, with the star as the light.

Three candles, one light.

The mark is the Morning Star, the reversal: a long candle down, a small star that gaps below it, a long candle back up. The bodies become the arms, and the star carries the light.

It is drawn in the LuxAlgo delta's grammar: the same 60° angles and the same band.

Partner × Vela.

For brokers, prop firms, partners and developers who put Vela beside their own name.

The partner lockup: a placeholder partner logo, a thin ×, and the Vela wordmark, with one star height of space marked between each and around the whole

The lockup

  • Your logo stands as tall as Vela’s capital V.
  • A thin ×, with one star height (S) of space on either side.
  • Clear space of S all round the lockup.
  • Your logo on the left, Vela on the right, on one baseline.

Badges

Three badges for your own site or README, each in dark and light. Copy a snippet: the badge links to Vela.

Available on Vela badge, dark
Available on Vela badge, light

Available on Vela

For brokers, exchanges and prop firms whose accounts traders connect to Vela: a line for your site that says you are there.

<a href="https://vela.luxalgo.com/chart?utm_source=partner&utm_medium=badge&utm_campaign=available-on-vela"><img src="https://velacharts.dev/images/vela/brand-kit/badges/available-on-vela-dark.svg" alt="Available on Vela" width="100" height="56"></a>
Connect to Vela badge, dark
Connect to Vela badge, light

Connect to Vela

A call to action beside your clients’ accounts: they connect their account to Vela and see it on the chart.

<a href="https://vela.luxalgo.com/chart?utm_source=partner&utm_medium=badge&utm_campaign=connect-to-vela"><img src="https://velacharts.dev/images/vela/brand-kit/badges/connect-to-vela-dark.svg" alt="Connect to Vela" width="100" height="56"></a>
Built with Vela badge, dark
Built with Vela badge, light

Built with Vela

For apps and sites built on Vela’s open-source core, the charting library behind Vela.

<a href="https://velacharts.dev/?utm_source=partner&utm_medium=badge&utm_campaign=built-with-vela"><img src="https://velacharts.dev/images/vela/brand-kit/badges/built-with-vela-dark.svg" alt="Built with Vela" width="100" height="56"></a>

The rules

  • Don’t alter the mark, the wordmark or the badges: no new colours, effects or crops.
  • Don’t imply an endorsement beyond the partnership. A badge says where Vela fits, not that LuxAlgo vouches for your product.
  • Describe only what is live for your clients.
  • Approvals before anything ships: partners@luxalgo.com.

Product imagery.

Approved captures of Vela as it ships today, the share cards, and the intro. Use them as they are: no crops that hide the chart, no added features.

Footprint chart
TPO chart
The Library, in the indicators menu

Share cards

1200 × 630, for links and posts: the charts, the open-source core, and this kit.

The intro

The star ignites, light climbs the arms, and the mark settles into the wordmark: 6.5 seconds to open a video or a talk. The canvas is near-black, so over dark footage a Screen blend keeps only the light.

Slides, ready to present.

A title, a Powered by Vela partner slide and a close. 16:9, editable, with the rules in the speaker notes. Set in Aeonik; without it, any clean sans.

Slide 1: Title
Title
Slide 2: Powered by Vela
Powered by Vela
Slide 3: Closing
Closing

Colour and type.

Ink and a near-black canvas carry everything. One rule: only the star is lit.

The light, core to rim. The star only.

The canvas, centre to edge, and the ink of the mark.

Aeonik

RegularMediumBold

Aeonik sets every Vela surface. The wordmark's “ela” is Aeonik Bold, whose stem matches the mark's band at cap height.

Without Aeonik, write Vela in your own typeface and use the wordmark files for the logo. Never redraw it.

Keep it whole.

Never recolour the arms, add a flame or light anything but the star. Give the mark room and a calm ground.

Clear space

One star height (S) on every side, for the mark, the wordmark and every lockup.

16 pxVela favicon art at 16 px16 pxVela favicon art at 32 px32 pxVela favicon art at 48 px48 px

Minimum size

16 px tall at the least. Below 48 px use the favicon art, where the star is one flat warm colour and stays crisp.

Questions or approvals: partners@luxalgo.com